“…and why does it matter?”
-The Flaming Lips, “In the Morning of the Magicians,” from Yoshimi Battles the Pink Robots
Since hair-splitting debates about people’s favourite indie bands (or faux-indie bands—we shall see) tend to result in a lot of broken black-rimmed glasses, I’ll start this diatribe by declaring my adoration for The Flaming Lips. They put on one of the greatest live shows I’ve ever seen, and their 2009 release, Embryonic, is among the best double albums I’ve ever heard—my pick for album of the twenty-first century thus far. To put it another way: I wouldn’t trade Embryonic for Radiohead’s In Rainbows and King of Limbs. Whereas Thom Yorke wrote himself into a corner long ago with his unrelenting melancholy (no need to call the karma police, I’ve been a Radiohead fan since Pablo Honey), Wayne Coyne demonstrates an ability for profound songwriting without being persistently negative or cynical about human existence. Coyne can also be just as elliptical as Yorke, and Steven Drodz as musically experimental as Johnny Greenwood. It’s also safe to say the Lips have more innovations under their belt than Radiohead, who have stood at the top of Mount Acclaim since Ok Computer. Radiohead never wrote a track that runs for 24 hours, or released an album that has to be synchronized between four stereos, or set the Guinness World Record for most concerts in a single day.
But here is where I disagree with so many others about these indie darlings: The Flaming Lips are not indie… at least not in America.
This rant is part of a personal crusade. Like “punk” before it, the label “indie” is often abused. Labels and listeners alike are guilty of ascribing independent status to whatever doesn’t sound like the Biebs, causing anything from an eye-roll to a full-out wretch from yours truly.
Here’s Indie88 calling The Flaming Lips an indie band. The band features on Apple Music Indie. Entertainment Weekly poses them against Arcade Fire in an “indie rock bitchslap.” They show up on websites for Indie Guitar Tabs, and NME listed “Do You Realize?” in its Top 20 Indie Wedding Songs (dig if you will the insufferable couple who Googled “indie songs for our first dance” and laugh at NME calling The Beatles, the Stones and David Bowie “indie”).
A slight problem with all of these assessments: since 1992—that’s nearly a quarter century of the band’s 33-year history—The Flaming Lips have been signed to Warner Bros. Records. Warner Bros. One of the biggest multimedia conglomerates in the world, a brand so omnipresent most children can recognize it (I remember knowing what Warner Bros. was by the time I was six years old). So why can’t writers for major music publications (re: corporate-controlled entities, like NME), fucking figure this out? The Soft Bulletin (1999), the band’s most well received album, placed the WB logo at the top and center of its cover, on purpose, so it looked like a WB movie poster.

Seriously, it’s easy to spot, NME
I want to argue that music writers call The Flaming Lips indie because they’re lazy, or they attach some non-mainstream, anti-institutional, counterhegemonic, or other values to the term “indie.” I’ll be more generous: maybe they see in the Lips an “indie spirit.” I’ve written elsewhere that Martin Scorsese’s Mean Streets (1973)—a canonical indie film that is also a Warner Bros. release—is in fact a thematic meditation on independence made by a visionary auteur on an independent film’s budget, so in a way it recuperates “indie” as an aesthetic (as opposed to industrial-economic) concept. Many indie bands do not possess The Flaming Lips’ unique vision or blasé attitude toward writing songs for the radio, so the set that privileges “indie” as being more valuable than “corporate” adopts them. But The Flaming Lips are corporate rockers (when they’re “rockers” at all, since “rock” diminishes their creativity). They just happen to be corporate without sounding like Maroon 5.
Yesterday’s unsigned artists are today’s indie label bands and tomorrow’s Green Days. Likewise, yesterday’s hole-in-the-wall record stores are today’s burgeoning krautrock labels and tomorrow’s commercial spaceship manufacturers. In the capitalist system, big fish eat the little ones, and indie artists, labels, and studios often move towards the center as their circle of influence expands. Walt Disney started off animating in his garage before the label that bears his name became the biggest media conglomerate on the planet—there was a time when Disney was as independent as it gets, and now “Disney” is the summit of global media corporatization. The aforementioned Virgin started as an indie record store and diversified into space flight.

Not exactly a megastore, but I bet it had charm
The Flaming Lips aren’t indie: not now, not then. They were indie, before most above-ground music press and bloggers were paying any attention. It reeks of hypocrisy and disingenuousness when media outlets that aren’t truly independent celebrate bands as “indie” to appeal to more naïve readers ready to believe “indie” is whatever Apple or a publication owned by Time Inc. defines that way.
The Lips’ creativity is boundless, and corporate backing has given them room to stretch out. Their hypersensory live act burns cash along with your retinas. They released a limited edition EP that came on a USB key embedded in a skull made out of gummy—a stunt so bizarre only a stable band with little to lose financially could pull it off. Meanwhile, they compromise with mainstream commercial culture: they earned wider attention appearing on Beverly Hills, 90210, they stay relevant with the youth market collaborating with Miley Cyrus, and, for maximal exposure and paycheques, they license their songs for commercials that air during the Superbowl.
“But wait,” the affluent middle class desperately clinging to the indie label says, “what about their indie film?” Christmas on Mars (2008) is at best a pseudo-indie film: it has a smaller budget than any film you will see released by the now defunct Warner Independent label (also an oxymoron), but Warner Bros distributed the film on DVD.
“Hey, aren’t The Flaming Lips on Bella Union now?” Yes, in Europe, The Flaming Lips signed with a successful independent label in 2012. Oh my stars and garters.
“Indie” emerged as a mass market label toward the end of the 1990s, when the “alternative” section suddenly became larger than the pop/rock aisle and the word lost its validity. Does it make The Flaming Lips any better or worse if they’re “indie”? I’ll take the experimental corporate rock they’ve released for WB over lacklustre formula bands representing themselves as indie for credibility or to capitalize on a trend.






